Updated: May 26, 2018
On 22nd May we had a very productive meeting with all store leaders, VM, brand and operations team and discussed April performance and May MTD results with Ramadan till date performance. We had discussions about sales, action plans, got some informative training, exchanged with ideas and knowledge and discussed strategies for next month.
Below main points discussed during MRM:
1. Review of April sales and productivity result.
a. invoice target
b. wow service
c. cool competition
d. TC comparison
What is working
a. wow service
b. invoice target
c. cool competition
d. hourly traffic check
a. Best seller are missing
b. low walk in's
c. OS- especially s18 not reflecting in the navision.
First review for the new comers is 3 months.
Final review after 5 months.
ASM will have 3% ratio (minimum)
Pocket invoice target are mandatory to all the stores.
Focus on achieving TC compare LY.
2. Ramadan Collection
Ladies - 39 SKU'S AND 243 AUR
MEN'S - 38 SKU'S AND 309 AUR
HB - 24 SKU'S AND 199 AUR
a. WH Stock report to be sent by brand team.
- Analyze what will work in the store in advance.
b. Missed opportunities in sizes.
c. Ramadan target is 15% up over LY sale.
d. Best seller request to be sent every Sunday.
3. Cool Competition
Stores - Top 7 stores only.
Team - Top 15 Team only.
Social Media: Facebook @ALDONIANS
Update cool competition everyday
4. CIS Events Calendar
Should be followed 100%
Marketing analysis - weekly
To know competitor prices, promotion and collections.
To be able to support the brand team in terms of collection , prices.
30 minutes maximum to analyze marketing
Spending time with the team and plan action to have improvement.
To inform a team member where they are standing and what required.
KPI review is required in all the stores.
5. Daily Huddle/Briefing
To be implemented twice a day for 5-10 minutes, same place and same time.
a. When do we conduct coaching session?
Prior to starting shift
When all Team members are present
When teams are standing.
Session should be conducted by Store Manager.
b. What to discuss during session?
Start with good news (work related/personal)
what was accomplish yesterday/last week
where do we stand within the week, month
Top priorities for the day (choose 3)
Recognize team accomplishment
Share practices (let team member share how he/she did the number to achieve it
C. Why conduct coaching session?
to follow up goals
less time consuming
straight to the point
quick decision making
D. SS18 OBJECTIVES
conduct coaching session EVERYDAY.
Be CONSISTENT THROUGH THE WEEK.
MAKE SURE ALL TEAMS participate (including stock boy)
set CLEAR goals.
always FOLLOW UP action plans.
6. VM FEEDBACK/PLANS
May 31 - window changes (wait for the confirmation)
May 31 - Center Unit changes (continue using riser)
Men's CU- remove the city collection in the vm update in men's lateral wall and implement in the 1st CU of Men's.
Don't display big sizes in the window.
7. CLUB APPAREL
Benchmark 30% in all the stores.